One of our most storied clients Jeffrey Seller(Rent/Ave Q/In The Heights/Hamilton) has premiered a Broadway show with our new friend Flody Suarez(Full Frontal with Samantha Bee, The Blacklist) entitled The Cher Show.
It is a book musical in the guise of a variety show that examines Cher’s life from young teenage girl to present day superstar, using three actress playing Cher across the years. We were looking for a brand that both evoked the song and dance half-hours of the 70’s like The Flip Wilson show, but also give the brand a sense of present day retro-modernness. Cher represents so many styles over the years, that we knew to pick just one would be too limiting.
Enter design legends House Industries. Creatives Andy Cruz and Ken Barber put together a series of marks, which ultimately evolved not only into a brand, but a television spot as well.
And as with any brand, this is just the beginning, as the beat goes on….and on.
Design: House Industries
Designers: Andy Cruz, Ken Barber
Creative director: Drew Hodges