The Perelman is the arts center planned for New York's World Trade Center. It’s a remarkable complex, an instant international landmark, and a forward thinking arts hub, providing the cutting edge in flexibility and technology to the greatest performance creators worldwide. We were asked to create a positioning, competitive analysis and branding for the center, collaborating with advertising agency SpotCo. These two brand sets were finalists, although ultimately not used when a new creative team was installed.
Designer: Hallie Mitchell
Creative Direction: Drew Hodges