Famed media mogul Fred Seibert helped give me my start 25 years ago, so we were thrilled to be asked to commemorate 20 years of Frederator, Fred’s studio and creativity farm, with a poster.
Frederator’s logo is a robot, so we looked to the classic German poster design of Metropolis for inspiration. We “drew” the art using the Flat Iron building and Ladies Mile neighborhood of Frederator’s office.
Creative Direction: Drew Hodges
Designer: Hallie Mitchell