Luxury boat builder and close friend Eli Ellis asked us to create a logo system for his new Adventure Rig workshop. Eli and his partner are taking Mercedes Sprinter vans and outfitting the interiors as luxe outdoor-seeking homesteads. They are equipped with a bathroom, stove, bed/couch, storage unit, and carry multiple sets of skis and mountain bikes. They bring the concept of nautical customization on dry land, anywhere you want to go.
Creative Direction: Drew Hodges
Designer: Hallie Mitchell