Avenue Q came to Broadway with many many challenges. Irreverent, even filthy, perceived by audiences through a lens of what we termed “puppet bias”, we had our work cut out for us. But it was howlingly funny, and spoke to a contemporary millennial audience in a way almost no show had done before. We hope to disarm and engage by making the laughs. Ultimately, Avenue Q was paired alongside of powerhouse Wicked for the Tony Award race as an impossible underdog.
We never felt we even had a shot of winning, and so felt free to be as irreverent as the show itself in it’s promotion. Almost 15 years later, it’s humor is still bracing and the show is still running.
Creative Direction: Drew Hodges
Designer: Gail Anderson